scimeplogo_UW_black.pngWe are a research group at the University of Wisconsin-Madison working on issues broadly related to the social, legal, and ethical implications of controversial scientific issues and emerging technologies.


Research at the intersection of science, media & public opinion

Current research includes ongoing surveys about public attitudes toward gene editing, nanotechnology, nuclear energy, synthetic biology, and other emerging technologies, experimental studies of message processing and public understanding of controversial science, and long-term tracking of media coverage. We are also exploring the potential of the online environment for effective public communication and engagement in issues related to emerging and controversial science and technology.

Our various projects bring together researchers from multiple departments on campus, including Life Sciences CommunicationJournalism & Mass CommunicationCommunication ArtsMaterials Science and EngineeringChemical and Biological EngineeringMedicine & Public HealthCivil and Environmental EngineeringEngineering Physics, and UW-Extension.