We are a research group at the University of Wisconsin-Madison working on issues broadly related to the social, legal, and ethical implications of controversial scientific issues and emerging technologies.
Research at the intersection of science, media & public opinion
Current research includes ongoing surveys about public attitudes toward nanotechnology, nuclear energy and other emerging technologies, experimental studies of message processing and public understanding of controversial science, and long-term tracking of media coverage. We are also exploring the potential of the online environment for effective public communication and engagement in issues related to emerging and controversial science and technology.
Our various projects bring together researchers from multiple departments on campus, including Life Sciences Communication, Journalism & Mass Communication, Communication Arts, Materials Science and Engineering, Chemical and Biological Engineering, Medicine & Public Health, Civil and Environmental Engineering, Engineering Physics, and UW-Extension.